Smarter Customer Management: How Fraud Signals Unlock Intelligent, Real-Time Decisioning
Fraud teams sit on the richest, most current read of customer behavior anywhere in the bank – here’s how to put it to use
Julie Conroy
Julie Conroy is Vice President of Product Management at FICO, responsible for its Customer Management, Originations, and Collections software analytics offerings. Prior to her time at FICO, Julie was the Chief Insights Officer at Datos Insights. During her 15 years with the company, she built world-class advisory practices through both organic growth and strategic acquisitions. Her deep expertise in fintech comes from over a decade of hands-on product management experience across financial institutions, payments processors, and risk management companies. Julie made a significant impact during her time as Vice President of Product Solutions at Early Warning Services, where her team developed fraud-prevention services that delivered more than $1 billion annually in loss avoidance for clients. She also brings valuable experience from product and process management roles at NextCard and BankServ. Beyond her professional achievements, Julie serves on the board of The Knoble, where she’s part of a global network of experts across industries working to find and stop human crime. When she's not driving product innovation or giving back, you might find Julie cheering on the Green Bay Packers, Michigan State Spartans, or Chelsea FC with her dog Touchdown.
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First Impressions That Drive Loyalty: Reinventing Customer Acquisition in Real Time
Winning banks are more precise about which customers they target, more intelligent about the data they use to evaluate them, and more adaptive in how they personalize offers
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